PENGARUH KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG LAYANAN JASA PENGIRIMAN PT POS INDONESIA (Survei: Mahasiswa Universitas Negeri Jakarta)

DWINURYANI, ESTI (2017) PENGARUH KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG LAYANAN JASA PENGIRIMAN PT POS INDONESIA (Survei: Mahasiswa Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

Customer Satisfaction Effect On TheDecision to Repurchase on the mail and packages delivery services by PT Pos Indonesia. (Survey: to The Student of State University of Jakarta). Diploma III of Marketing Study Program. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the correlation between both variables: customer satisfaction and the decision to repurchase on the mail and packages delivery services by PT Pos Indonesia. The analysis methods is used in this paper is the bivariate correlation analysis and the collecting data methods is by literature review and questionnaire. The result of the analysis of this paper is the conclusion that the correlation between variables: customer satisfaction and the decision to purchaseis strong, significant, and in the same direction. Keywords: Customer Satisfaction, Repurchased Intention

Item Type: Thesis (D3)
Additional Information: Pembimbing : M. Edo S. Siregar, SE, MBA,
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Sumber Daya Manusia (Personnel Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Roni Faslah
Date Deposited: 20 Dec 2017 05:13
Last Modified: 18 Feb 2018 07:44
URI: http://repository.fe.unj.ac.id/id/eprint/1542

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