HUBUNGAN ANTARA SUASANA TOKO DAN PROMOSI PENJUALAN DENGAN PEMBELIAN IMPULSIF FOODMART EXPRESS PASAR BARU PADA WARGA RW 06 KELURAHAN PASAR BARU KECAMATAN SAWAH BESAR DI JAKARTA

FITRIANI, UMMU (2017) HUBUNGAN ANTARA SUASANA TOKO DAN PROMOSI PENJUALAN DENGAN PEMBELIAN IMPULSIF FOODMART EXPRESS PASAR BARU PADA WARGA RW 06 KELURAHAN PASAR BARU KECAMATAN SAWAH BESAR DI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT UMMU FITRIANI, The Correlation Between Store Atmosphere and Sales Promotion with Impulse Buying Foodmart Express Pasar Baru On Citizen Association 06 Pasar Baru Village Sawah Besar Sub-Distric, In Jakarta. Study Program Of Commerce Education, Faculty of Economics, State University of Jakarta. This research was conducted in Citizen Association 06, Pasar Baru Village Sawah Besar Sub-Distric, In Jakarta, for four months, starting from march 2017 to June 2017. The Purpose Of This Study Is To Determine Correlation Between Store Atmosphere and Sales promotion with Impulse Buying Foodmart Express on Citizen Association 06 Village Pasar Baru Sub-Distric Sawah Besar, In Jakarta. The research method used is survei method with the correlational approach. Population used are all Citizen Association 06 doing impulse buying in Pasar Baru Foodmart Express, Pasar Baru Village Sawah Besar Sub-Distric, In Jakarta. The sampling technique used technique of Purposive sampling as many as 70 people. The resulting regression equation is Y = 23.93 + 0,72X1 and Y = 25.00 + 0,70X2 . Test requirements analysis that estimates the error normality test regression of Y on X with test Lilliefors produce Lcount =0.0792 for Y on X1 and L count =0.1013 for Y on X2, while Ltable for n =70 at 0.05 significant level is 0.1058 because Lcount < Ltable the estimated error of Y over X normally distribution. Testing Linearity of regression produces Fcount <Ftable is 1,51< 1,72 for X1 and 1.66 < 1,78 for X2, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression produces Fcount > Ftable which 84.67 >3.98 for X1 and 91.57 > 3.98 for X2 , meaning that the regression equation is significant. Correlation coefficient of Pearson Product moment generating rxy = 0.745 for X 1 rxy = 0.758 for X2 . than performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 9.202 for X1 , while tcount = 9.569 for X2 and ttable = 1.67. It can conclude that the correlation coefficient is significant. The coefficient of determination obtain for is 55.46% which show that 55.46% of the variant of impulse buying is determined by store atmosphere and 57.39% which show that 57.39%mof the variant of impulse buying is determined by sales promotion. Keywords : Store Atmosphere, Sales Promotion, Impulse Buying.

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