ANALISIS STRATEGI BAURAN PEMASARAN LEMBAGA BIMBINGAN BELAJAR PRIMAGAMA BEKASI TIMUR

ARFIANDI, FIQH EKA (2017) ANALISIS STRATEGI BAURAN PEMASARAN LEMBAGA BIMBINGAN BELAJAR PRIMAGAMA BEKASI TIMUR. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Analysis of Marketing Strategy Institute Tutoring Primagama Bekasi". Marketing Management Diploma Studies Program Management Faculty of Economics. State University of Jakarta. This paper aims to determine the Strengths, Weaknesses, Opportunities and Threats tutoring agencies Primagama branch Mutiara Gading Timur Bekasi Timur marketing strategy. The method used in this research is descriptive analysis using data gathered through the literature study and interviews of students tutoring agencies Primagama Mutiara Gading Timur Bekasi branch of the East. From the analysis it can be seen that a marketing strategy that run Primagama own right. It can be seen from the increase in the number of students from year to year and several award was achieved as well as the achievements of the learners are good. Keywords: tutoring Primagama Organization and Marketing Strategy.

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