PENGARUH ATMOSFER MAL TERHADAP NILAI BELANJA DAN KEPUASAN KONSUMEN (Studi kasus pada Mal Green Pramuka Square Jakarta Timur)

Tahalele, Chyntia Yolara Martianti (2017) PENGARUH ATMOSFER MAL TERHADAP NILAI BELANJA DAN KEPUASAN KONSUMEN (Studi kasus pada Mal Green Pramuka Square Jakarta Timur). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Chyntia Yolara Martianti Tahalele, 2017; The Effect Of Mall Atmospere and Shopping Value on Consumer Satisfaction (Survey Consumer Mall Green Pramuka Square East Jakarta) Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohamad Rizan SE, MM & Rahmi, SE.M.S.M. The purpose of this research are: 1) To get a description of the mall atmosphere, hedonic value, utilitarian value, and customer satisfaction on Green Pramuka Square consumers. 2) To find out whether the mall atmosphere positively affect on hedonic value at Green Pramuka Square consumers. 3)To find out whether the mall atmosphere positively affect on utilitarian value at Green Pramuka Square consumers. 4) To find out whether the hedonic value positively affect on costumer satisfaction at Green Pramuka Square consumers. 5) To find out whether the utilitarian value positively affect on costumer satisfaction at Green Pramuka Square consumers.6) To find out whether the atmosphere of the mall positively affect consumer satisfaction directly on Green Pramuka Square consumers.7)To find out whether the mall atmosphere positively and significantly affects on customer satisfaction mediated by hedonic value as intervening variabel in Green Pramuka Square consumers. 8) To find out whether the mall atmosphere positively and significantly affects on customer satisfaction mediated by utilitarian value as intervening variabel in Green Pramuka Square consumers In order to collecting data, this study using survey with questionnaire as it’s instrument. Object of this study is 200 respondents who have come and shop at least 2 times in the last three months at Green Pramuka Square Mall. To analyze and process the data, this study use Lisrel 8.7 and SPSS Ver.24. Based on research results, All hypotheses are stated significant and have positive effect directly or indirectly. Keyword : Mall Atmosphere, Hedonic Value, Utilitarian Value, Shopping Value Consumer Satisfaction, Green Pramuka Square

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