PENGARUH CITRA KOPERASI DAN KEPUASAN ANGGOTA TERHADAP LOYALITAS ANGGOTA DI KOPERASI SERBA USAHA SEJAHTERA BERSAMA CABANG CEMPAKA PUTIH

ADIGUNA, PAMUJI (2015) PENGARUH CITRA KOPERASI DAN KEPUASAN ANGGOTA TERHADAP LOYALITAS ANGGOTA DI KOPERASI SERBA USAHA SEJAHTERA BERSAMA CABANG CEMPAKA PUTIH. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT PAMUJI ADIGUNA. “The Influences Of Image And Satisfaction Of Customer Loyality At Co’operation Serba Usaha Sejahtera Bersama Cempaka Putih” Research. The Education of Cooperation Economic. Economic and Administration Major. Faculty of Economic. State University of Jakarta. 2015.Lecturer Advisor: Dr. I Ketut R Suarditha M.Si dan Karuniana Dianta AS, SIP, ME This research is purposed to analyze the The Influences Of Image And Satisfaction Of Customer Loyality At Koperasi Serba Usaha Sejahtera Bersama Cempaka Putih. The method of this research is survey. The population in this research are all of labors in Co „operation Sejahtera Bersama while the population of inaccessibility are the second grade students. Samples were taken at 97 members. Sampling technique with proportional random sampling. The technique of data analysis in this research is multiple regression analysis using software SPSS 16.0. From ouput it got from of multiple regression: Y = 18,788 + 0,362X1 + 0,291X2 and has indicated image (X1) is positively and significantly affected to loyality with thit (5,217) > ttab (1,661). Satisfaction (X2) is positively and significantly affected to loyality with thit (3,994) > ttab (1,661). Based on the F test at a = 5%, it got Fhit (33,500) > Ftab (3,09), it can concluded that simultaneously image and satisfaction have a significantly affected to loyality.Determination coefficient (R 2) value that obtained is 0,416, was obtained having the notion that the contribution of the effect of variable image and satisfaction is 41,6 % while the rest is explained by other factors that do not exist in this research model. Keywords: Image, Satisfaction, Loyality

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. I Ketut R. Sudiardhita, M.Si ., Pembimbing II: Karuniana Dianta A.S, S.IP, ME
Subjects: Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics)
Ilmu Sosial (Social Science) > Ilmu Ekonomi (Economics) > Koperasi, Sistem Perkoperasian (Cooverative)
Divisions: Fakultas Ekonomi > S1 Pendidikan Ekonomi Koperasi
Depositing User: Budi Siswanto
Date Deposited: 27 Dec 2017 08:47
Last Modified: 27 Dec 2017 10:10
URI: http://repository.fe.unj.ac.id/id/eprint/1847

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