PENGARUH SIKAP DAN SENSATION SEEKING TERHADAP INTENSI TERLIBAT VOLUNTEER TOURISM DENGAN MOTIVASI SEBAGAI INTERVENING

Bramanto, Fernando (2017) PENGARUH SIKAP DAN SENSATION SEEKING TERHADAP INTENSI TERLIBAT VOLUNTEER TOURISM DENGAN MOTIVASI SEBAGAI INTERVENING. S1 thesis, Universitas Negeri Jakarta.

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Abstract

FERNANDO BRAMANTO. 8215132751 The Impact of Attitude amd SensationSeeking to Involved Volunteer Tourism with Motivation as Intervening. Thesis,Jakarta: Marketing Management Concentration, Study Program S1 Management, Faculty of Economics, State University of Jakarta. CounselorTeam: Usep Suhud, M.Si, Ph.D & Dra.Basrah Saidani, M.Si. The purpose ofthis study was to: (1) to test empirically the impact of attitude tointention involved volunteer tourism , (2) to test empirically attitude to motivationinvolved volunteer tourism., (3) to test empirically the effect of sensation seeking to motivation, and(4) to test empirically the effect of sensation seeking to intention involved volunteer tourism.The population in this research the employee which work at M.Thamrin Street..The number of samplesare determinedby the J.F.Hair formulaas many as300 respondents with conviniences sampling method which isemployee who work on M.thamirn Street, The data analysis usingSEM(StructuralEquation Modeling) AMOS version21.The results of hypothesistesting showed: (1) attitude has positive and significant impact to intention involvedvolunteer tourism, proven through testing that generate value C.R 4.179 > 2.00 and P < 0.05 which means that the first hypothesis is accepted, (2) attitude has positiveand significant impact motivation involved volunteer tourism, proven through testing that generate value C.R 5.774 < 2.00 and P < 0.05 which means that thesecond hypothesis is accepted, (3) sensation seeking has positive and significantimpact to motivation involved volunteer tourism, proven through testing thatgenerate value C.R 3658 < 2.00 and P < 0.05 which means that the third hypothesis is accepted, and (4) sensation seeking has positive and significant impact tointention involved volunteer tourism, proven through testing generate value C.R 3175 > 2.00 and P 0001 < 0.05 which means fourth hypothesis is accepted. Keywords: attitude, sensation seeking, motivation. Intention, volunteer tourism

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