PENGARUH KEPERCAYAAN, KEPUASAN PELANGGAN, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN SMARTPHONE IPHONE DI BOGOR

Darojat, Gema Agung (2017) PENGARUH KEPERCAYAAN, KEPUASAN PELANGGAN, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN SMARTPHONE IPHONE DI BOGOR. S1 thesis, Universitas Negeri Jakarta.

[img]
Preview
Text
Cover.pdf

Download (0B) | Preview
[img]
Preview
Text
Table_of Content.pdf

Download (0B) | Preview
[img]
Preview
Text
Chapter1.pdf

Download (0B) | Preview
[img] Text
Chapter2.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter3.pdf

Download (0B) | Preview
[img] Text
Chapter4.pdf
Restricted to Repository staff only

Download (0B)
[img]
Preview
Text
Chapter5.pdf

Download (0B) | Preview
[img]
Preview
Text
Bibiliography.pdf

Download (0B) | Preview

Abstract

Gema Agung Darojat, 2017; The Influence of Trust, Customer Satisfaction, and Brand Image on Customer Loyalty iPhone Smartphone in Bogor. Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this research are: (1) To notice the effectoftrust on customer loyalty iPhone smartphone in Bogor. (2) To notice the effect ofcustomer satisfaction on customer loyalty iPhone smartphone in Bogor. (3) To notice the effect of brand image on customer loyalty iPhone smartphone in Bogor. The samples of this research are the iPhone users who have bought and used the iPhone for more than one time and located in Bogor Botani Square. The number of sample in this research are100 respondent. This research uses quantitative method with simple regression analysis technique, and a data anlysis tools uses SPSS version 23. The results of examine hypotesis shows: (1) there is a effect of Trust on Customer Loyalty with significant value 0,0004 and tvalue 2,964. (2) there is a effect between Customer Satisfaction on Customer Loyalty with significant value 0,0000 and tvalue 7,687. (3) there is a effect between Brand Image on Customer Loyalty with significant value 0,0000 and tvalue 8,454. Keywords: Trust, Customer Satisfaction, Brand Image, Customer Loyalty

Item Type: Thesis (S1)
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Bisnis (Business)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Roni Faslah
Date Deposited: 30 Dec 2017 14:26
Last Modified: 30 Dec 2017 15:08
URI: http://repository.fe.unj.ac.id/id/eprint/2047

Actions (login required)

View Item View Item