PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN T-CASH (SURVEI TERHADAP KONSUMEN DI DKI JAKARTA)

Assyadiyah, Halimah (2017) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN T-CASH (SURVEI TERHADAP KONSUMEN DI DKI JAKARTA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Halimah Assyadiyah, 2017; Effect of Perceive Usefulness, Percive Ease of Use, and Trust on Intention to Use T-Cash (Survey toward Consumer in DKI Jakarta Region), Jakarta: Marketing Concentration, Undergraduate Degree of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE., M.Si. & Andrian Haro, S.Si, MM. The purposes of this research are 1) the effect perceived usefulness on intention to use, 2) the effect perceived ease of use on intention to use and 3) the effect trust on intention to use T-Cash. Data were collected with survey method. Population in this research are customer who reside in DKI Jakarta region, using smartphone, using Telkomsel, aware of T-Cash but haven’t use it. Total sample in this research was 200 respondents. Analysis tool that used in this research was SPSS 24. This research was analyzed with descriptive analysis and multiple regression. The result of this research show that perceived usefulness has positive effect on intention to use, perceive ease of use has positive effect on intention to use, trust has positive effect on intention to use. Keywords: Perceived usefulness, perceived ease of use, trust, intention to use.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE Pembimbing II: Andrian Haro, S.Si., MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Bisnis (Business)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Roni Faslah
Date Deposited: 30 Dec 2017 15:19
Last Modified: 30 Dec 2017 15:19
URI: http://repository.fe.unj.ac.id/id/eprint/2049

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