ANALISIS STRATEGI PENETAPAN HARGA PADA POLABETON

RARAS, LAKSMI ANGGANA (2016) ANALISIS STRATEGI PENETAPAN HARGA PADA POLABETON. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Scientific Work of Analysis Of Price Fixing Strategy On Polabeton. Study Program DIII Marketing Management, Faculty of Economics, State University of Jakarta. This scientific work, the writer analyzed about the price fixing strategy of Polabeton Pantongraha Utama company (Polabeton). In creation the scientific work, the writer obtain the primary data directly in order to obtain data that fit the facts and the writer can examines the factors that affect the pricing, the ability to compete specifies the price on Polabeton with the other concrete companies until how to communicate price fixing to create opportunities and direct the consumers to buy the product. The scientific work created to Fulfill final task given by Study Program DIII Marketing Management, Faculty of Economics, State University of Jakarta to get Expert Associate Degree. Arranged in five weeks from February to March 2016 and aims to described about practiced the pricing strategy in concrete company Polabeton. Key word : The Price Fixing

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