ANALISIS STRATEGI PEMASARAN PADA PRODUK PROPERTI CITRAGRAN CIBUBUR

SARI, ZOLLA JULIA (2016) ANALISIS STRATEGI PEMASARAN PADA PRODUK PROPERTI CITRAGRAN CIBUBUR. D3 thesis, Universitas Negeri Jakarta.

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Abstract

Marketing Strategy Analysis On Property Products CitraGran Cibubur. Study Program, Diploma in MarketingMManagement. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine the marketing strategy undertaken by CitraGran Cibubur and knowing Strength, Weakness, Opportunity and Threats in Cibubur CitraGran and influence in attracting consumers. The method used in this research is descriptive analysis. By using data gathered through literature studies, observation, and interviews to the CitraGran Cibubur. Based on the results of this research is that CitraGran Cibubur marketing strategy is to adjust the marketing mix applied to companies with STP (Segmenting, Targeting, Positioning).The Companies targeting consumers of middle and upper class because the products owned CitraGran valuable Cibubur premium. Keyword: Marketing Strategy ,SWOT

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