PENGARUH PERSONNEL, PRICE PERCEPTION DAN MERCHANDISING TERHADAP KEPUASAN PELANGGAN LOTTE MART HYPERMARKET RATU PLAZA

HARDIYANTI, LISA (2017) PENGARUH PERSONNEL, PRICE PERCEPTION DAN MERCHANDISING TERHADAP KEPUASAN PELANGGAN LOTTE MART HYPERMARKET RATU PLAZA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

LISDA HARDIYANTI. The Influence of Personnel, Price Perception, and Merchandising Towards Customer Satisfaction Lotte Mart Hypermarket Ratu Plaza. Faculty of Economic, State Univerty of Jakarta 2017. The purposes of this research are to: 1) find out the effect of Personnel to Customer Satisfaction Lotte Mart Hypermarket Ratu Plaza. 2) find out the effect of Price Perception to Customer Satisfaction Lotte Mart Hypermarket Ratu Plaza. 3) find out the effect of Merchandising to Customer Satisfaction Lotte Mart Hypermarket Ratu Plaza. The object of the research is 200 customers of respondents Lotte Mart Hypermarket Ratu Plaza. Descriptive test results there are many respondents explained that the Less Satisfied Of Service at Lotte Mart Hypermarket Ratu Plaza. Hypothesis testing results indicate: 1) the existence of significant positive influence from Personnel to Customer Satisfaction Lotte Mart Hypermarket Ratu Plaza. 2) the positive influence and significant from Price Perception to Customer Satisfaction Lotte Mart Hypermarket Ratu Plaza. 3) the positive influence and significant from Merchandising to Customer Satisfaction Lotte Mart Hypermarket branch Ratu Plaza. Keywords: Personnel, Price Perception, Merchandising, Customer Satisfaction, Lotte Mart

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si Pembimbing II: Andi Muhamad Sadat, SE, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Roni Faslah
Date Deposited: 07 Jan 2018 14:05
Last Modified: 07 Jan 2018 14:05
URI: http://repository.fe.unj.ac.id/id/eprint/2336

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