PENGARUH SUASANA TOKO, KENYAMANAN TOKO, DAN MERCHANDISE TOKO TERHADAP KEPUASAN PELANGGAN (SURVEI PADA PELANGGAN TIP TOP SWALAYAN CABANG RAWAMANGUN)

Pangestuty, Irma (2017) PENGARUH SUASANA TOKO, KENYAMANAN TOKO, DAN MERCHANDISE TOKO TERHADAP KEPUASAN PELANGGAN (SURVEI PADA PELANGGAN TIP TOP SWALAYAN CABANG RAWAMANGUN). S1 thesis, Universitas Negeri Jakarta.

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Abstract

Irma Pangestuty, 2017; The Impact of Store Atmosphere, Convenience, And Merchandising Toward Customer Satisfaction : Survey On Customer Of Tip Top Supermarket Rawamangun) Faculty of Economics, Universitas Negeri Jakarta in 2017. The purpose of this research are: 1) to know that store atmosphere factor have influence affect toward to customer satisfaction of Tip Top Swalayan Customer in Rawamangun 2) to know that store convenience factor have influence affect toward to customer satisfaction of Tip Top Swalayan Customer in Rawamangun, 3) to know that store merchandising factor have influence affect toward to customer satisfaction of Tip Top Swalayan Customer in Rawamangun. Object of the research is consist of 200 of respondent that visiting Tip Top Swalayan in Rawamangun. The result of decriptive test shows that store atmosphere, store convenience, and store merchandising of Tip Top Swalayan in Rawamangun still less so that customer satisfaction also less. The hypothesis test shows: 1) there is an impact between store atmosphere toward customer satisfaction, 2) there is an impact between store convenience toward customer satisfaction, 3) there is an impact between store merchandising toward customer satisfaction. Keyword: store atmosphere, store convenience, store merchandising, customer satisfaction, Tip Top Swalayan

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si Pembimbing II: Andrian Haro, S.Si, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Roni Faslah
Date Deposited: 07 Jan 2018 19:22
Last Modified: 07 Jan 2018 19:22
URI: http://repository.fe.unj.ac.id/id/eprint/2369

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