HUBUNGAN ANTARA GAYA HIDUP DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN PRODUK MEREK BATA PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Setiawan, Muhamad Dwi (2016) HUBUNGAN ANTARA GAYA HIDUP DAN KUALITAS PRODUK DENGAN KEPUTUSAN PEMBELIAN PRODUK MEREK BATA PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

This research was conducted at the State University of Jakarta, for six months, starting from February 2016 to July 2016. The purpose of this study is to determine the correlation Between Lifestyle and Quality of Products With Brand Product Purchasing Decisions Bata At Faculty of Economics at the State University of Jakarta. The method used is survey method with the correlational approach, the population in this study were all students of economics faculty at public universities jakarta. Affordable Population in this research is student of business administration education. The sampling technique used was by purposive sampling, assumed 120 people. The single regression equation is Y = 54.833 + 0.412(X1) dan Y = 49.451 + 0.459(X2). normality assumption test conclude by using spss v23 with kolmogorov-Smirnov method, the result were all three variable, Purchasing Decisions, Lifestyle and Product Quality are greater 0,005. so all the data is normaly distributed. Linearity Regression Test with spss v23 using compare means method showing result 0,00 that is smaller than 0,05 so it conclude that the regression is linear. T test between X1to Y produces t (8.600) > t tabel (1,980) and X2 to Y thitung (10.4690) > t (1,980) thus, it can conclude that corelation between X1to Y and X2 to Y is positive and significant. The coefficient of determination obtained at 28,5%, which shows that 21,2% variable Purchasing Decisions is determined by Lifestyle and Product Quality. Keywords: Lifestyle, Product Quality, Purchasing Decisions

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