HUBUNGAN ANTARA TANGGUNG JAWAB SOSIAL PERUSAHAAN DENGAN LOYALITAS KERJA PADA KARYAWAN PT ADIRA DINAMIKA MULTI FINANCE BEKASI

EMILIANA, JOJOR ACHIR (2014) HUBUNGAN ANTARA TANGGUNG JAWAB SOSIAL PERUSAHAAN DENGAN LOYALITAS KERJA PADA KARYAWAN PT ADIRA DINAMIKA MULTI FINANCE BEKASI. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT JOJOR ACHIR EMILIANA. The Relationship Between Corporate Social Responsibility And Loyalty Of The Employees Working On Pt Adira Dinamika Multi Finance Bekasi. Faculty of Economics. Jakarta State University. 2014. This study aims to describe the relationship between the application of corporate social responsibility impact on employee loyalty in Multi Finance PT Adira Bekasi. This study used a correlational approach, which values the two events are related and if you want to measure how strong the relationship is. Retrieval techniques in this research is the technique of random proportioned (Proportional random sampling). The population in this study were employees of PT. Multi Adira Finance, amounting to 120 employees. Total population of inaccessibility is the future of all employees working more than one year as many as 62 people. While the samples taken by the table determining the number of samples of Isaac and Michael with a sampling error of 5% some 51 people. Reason took his time employees who are more than 1 year, because they have to know and be able to assess the implementation of corporate social responsibility to employees. The data needed to calculate results using the questionnaire. Simple regression equation obtained was Y = 30,04 + 0.755 X. Test requirements analysis to test the normality of the estimated regression error Y over X indicates that the estimated regression error Y over X is normally distributed. In a hypothesis test, test and test the significance of linearity expressed means and linear regression. The correlation coefficient is calculated using the formula of Person Product Moment generating rxy of 0.97 while hassil obtained t test of significance of 8.83 and 1.67 ttable. Due tcount> t table it can be concluded that there is a significant relationship between social responsibility and loyalty of the employees work owned by Multi Finance PT Adira in Bekasi. The calculation of the coefficient of determination showed 97% variation in the Y variable is determined by variable X. The conclusion of this study is that there is a positive and significant relationship between social responsibility and loyalty employees working on PT Adira Dinamika Multi Finance Bekasi. Keywords: Social Responsibility and Loyalty Work

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