FICKAR, RACHMAT ABDUL (2016) PENGARUH KETIDAKPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI TERHADAP KEPUTUSAN PERPINDAHAN MEREK DARI SMARTPHONE BLACK BERRY. S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Rachmat Abdul Fickar, 2016; The Influence of Consumers Dissatisfaction and Variety Seeking on Decision of Switching Brand From Blackberry Smartphone. Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To affect the influence between dissatisfaction consumers toward Brand Switching Blackberry smartphone. (2) To notice the affect between variety seeking toward brand switching Blackberry smartphone. (3) To notice the afect between dissatisfaction consumers and variety seeking toward brand switching Blackberry smartphone. Sampels in this research are the people who had ever used blackberry smartphone. The number of sample in this research are 180 respondent on Bekasi Cyber Park. This research uses quantitative method with multiple regression analysis technique, and a data analysis tools used SPSS version 22. The results of examine hypotesis shows: (1) there is a significantly affect between customer dissatisfaction and decision of brand switching with the significantly value of 0,000 and T 3,845. (2) there is a significantly affect between variety seeking and decision of brand switching with significant value 0,000 and T value value 5,987. (3) there is a significatly affect between customer dissatisfaction and variety seeking together toward decision of brand switching with the significantly value of 0,000 and F45,074 Keywords: Consumer dissatisfaction, variety seeking, brand switching.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM ., Pembimbing II: Agung Kresnamurti RP, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 12 Jan 2018 07:11 |
| Last Modified: | 12 Jan 2018 07:11 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2521 |
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