PENGARUH KUALITAS JASA, KEPUASAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KUNJUNGAN ULANG PADA TAMAN HIBURAN TEMATIK DI PT TAMAN IMPIAN JAYA ANCOL TBK UNIT DUNIA FANTASI, JAKARTA

ASTUTI, YANITA DWI (2016) PENGARUH KUALITAS JASA, KEPUASAN, PERSEPSI HARGA DAN CITRA PERUSAHAAN TERHADAP KUNJUNGAN ULANG PADA TAMAN HIBURAN TEMATIK DI PT TAMAN IMPIAN JAYA ANCOL TBK UNIT DUNIA FANTASI, JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Yanita Dwi Astuti. Impact of Service Quality, Satisfaction, Perception price and Corporate Image to Revisit Intention in Theme Park Unit Dunia Fantasi, Jakarta. Faculty of Economics, State University of Jakarta. 2015. This research aims to describe the impact of the services quality, satisfaction, the perception of price, corporate image to revisit intention theme park unit dunia fantasi in Jakarta. This writing using a form of quantitative research. Observation of dunia fantasi theme parks in Jakarta is done through direct observation, interviews, and questionnaires. Methods of data collection in this study using a survey method. The population in this study was the visitors unit dunia fantasi who has ever visited unit dunia fantasi before, minimum of one visited. Samples numbered 200 people. Pilot studies were distributed to 50 respondents. The analysis used are SPSS 22 and AMOS 22. The results of the factor analysis reported five variables there are variable of service quality with the four dimensions and fourteen indicators, variable satisfaction with the three dimensions and thirteen indicators, variable perceived of price with the two dimensions and six indicators, variable corporate image with the three dimensions and eight indicators and variable revisit intention with the two dimensions and eight indicators. Results from this study showed that three out of four determinant factors that impact the variable revisit intention are variable service quality, satisfaction, and perceived price with P value of 0,43 CMIN / DF 0.92 TLI 0.96 CFI 0.96 and RMSEA 0.05. The service quality has positiv impact to revisit intention. Variable satisfaction has positive impact to revisit intention. Variable perceived price has positive impact to revisit intention and variable corporate image has not impact to revisit intention. Results of this research benefit the recreational theme park services. Keywords: Service Quality, Satisfaction, Perceived Price, Corporate Image, Revisit Intention, Theme Park, SEM

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Usep Suhud, Ph.D ., Pembimbing II: Dra. Basrah Saidani, M.Si
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Hubungan Masyarakat (Public Relations)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 17 Jan 2018 06:49
Last Modified: 17 Jan 2018 06:49
URI: http://repository.fe.unj.ac.id/id/eprint/2602

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