PENGARUH ATTITUDE TOWARDS ONLINE SHOPPING DAN KEPERCAYAAN TERHADAP MINAT BELANJA ONLINE

PROBOWATI, ELLA (2015) PENGARUH ATTITUDE TOWARDS ONLINE SHOPPING DAN KEPERCAYAAN TERHADAP MINAT BELANJA ONLINE. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Ella Probowati, 2015; The Influence of Attitude Towards Online Shopping and Trust Towards Online Shopping Intention. Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To notice the affect between attitude towards online shopping and online shopping intention. (2) To notice the affect between trust and online shopping intention. (3) To notice the affect between attitude towards online shopping and trust toward Online Shopping Intention. Sampels in this research are people who have never been online shopping. The number of sample in this research are 210 respondent. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS version 22. The results of examine hypotesis shows: (1) there is a significantly affect between attitude towards online shopping and online shopping intention with the significantly value of 0,000 and Thitung 6,649. (2) there is a significantly affect between trust and online shopping intention with significant value 0,000 and Thitung 5,912. (3) there is a significatly affect between attitude towards online shopping and trust together toward online shopping intention with the significantly value of 0,000 and Fhitung 230,494 Keywords: Attitude towards online shopping, trust, online shopping intention.

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 18 Jan 2018 06:55
Last Modified: 18 Jan 2018 06:55
URI: http://repository.fe.unj.ac.id/id/eprint/2626

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