PUTRA, ILHAM KURNIA (2015) PENGARUH KETIDAKPUASAN DAN HARGA TERHADAP BRAND SWITCHING PRODUK SMARTPHONE (STUDI KASUS PEGAWAI SWASTA DI JAKARTA PUSAT). S1 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (363kB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (149kB) | Preview |
|
|
Text
Chapter1.pdf Download (169kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter2.pdf Restricted to Repository staff only Download (257kB) |
|
|
Text
Chapter3.pdf Download (286kB) | Preview |
|
|
Text
Chapter4.pdf Restricted to Repository staff only Download (341kB) |
|
|
Text
Chapter5.pdf Download (101kB) | Preview |
|
|
Text
Bibliography.pdf Download (98kB) | Preview |
Abstract
ABSTRACT Ilham Kurnia Putra, 2015; The Influence of Unsatisfaction and Price toward Brand Switching of Smartphone Product (Study Case on Employee of Central Jakarta). Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To notice the affect between unsatisfaction toward brand switching of smartphone product. (2) To notice the affect between price toward brand switching of smratphone product. (3) To notice the affect between unsatisfaction and price together toward brand switching of smartphone product. Sampels in this research are employees who live in Jakarta who work in Central Jakarta who had never done swicthing product brand smartphone. The number of sample in this research are 150 respondent. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS version 21. The results of examine hypotesis shows: (1) there is significantly affect between unsastisfaction toward brand switching with the significantly value of 0,000. (2) there is a significantly affect between price toward brand switching with the significantly value of 0,000. (3) there is a significatly affect between unsatisfaction and price together toward brand switching with the significantly value of 0,000. Keywords: Unsatisfaction, price, brand switching
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, Ph.D |
| Subjects: | Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 18 Jan 2018 08:01 |
| Last Modified: | 18 Jan 2018 08:01 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2643 |
Actions (login required)
 |
View Item |
