PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN (SURVEY PADA PENGUNJUNG “PASAR SANTA” JAKARTA)

SABRINA, ELKE (2015) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN KONSUMEN (SURVEY PADA PENGUNJUNG “PASAR SANTA” JAKARTA). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Elke Sabrina, 2015; The Influence of Service Quality, Product Quality, and Price Toward Customer Satisfcation (Survey With Visitor of “Pasar Santa” Jakarta). Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si & Usep Suhud, M.Si., P.hD. The purpose of this research are: 1) to know that service quality factor positively and significantly affect toward to customer satisfaction of Pasar Santa, 2) to know that product quality factor positively and significantly affect toward to customer satisfaction of Pasar Santa, 3) to know that price factor positively and significantly affect toward to customer satisfaction of Pasar Santa. Object of the research is consist of 200 of respondent that already visiting Pasar Santa food court. The result of decriptive test shows that service quality, product quality and price of Pasar Santa still less so taht customer satisfaction also less. The hypothesis test shows: 1) there is significant influence between service quality toward customer satisfaction: 50,4%, 2) there is significant influence between product quality toward customer satisfaction: 42%, 3) there is significant influence between price toward customer satisfaction: 55,5%. Keyword: service quality, product quality, price, customer satisfaction, Pasar Santa

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ., Pembimbing II: Usep Suhud, M.Si, Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 19 Jan 2018 07:03
Last Modified: 19 Jan 2018 07:03
URI: http://repository.fe.unj.ac.id/id/eprint/2664

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