PENGARUH KUALITAS PRODUK DAN PROMOSI TEHADAP KEPUASAN PELANGGAN (PERBANDINGAN TERHADAP PENGGUNA APLIKASI LINE DAN PENGGUNA APLIKASI KAKAO TALK)

FARYNASYARI, FIRDHA (2015) PENGARUH KUALITAS PRODUK DAN PROMOSI TEHADAP KEPUASAN PELANGGAN (PERBANDINGAN TERHADAP PENGGUNA APLIKASI LINE DAN PENGGUNA APLIKASI KAKAO TALK). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Firdha Farynasyari, 2015; The Influence of Product Quality and Promotion Toward Customer Satisfaction (Comparison Between LINE Users and KakaoTalk Users).Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohamad Rizan, SE, MM & Agung Kresnamurti RP, ST, MM The purpose of this research are: 1)To know the description of product quality, promotion, and customer satisfaction of LINE Users and KakaoTalk Users, 2) test empirically the influence of product quality toward customer satisfaction of LINE Users and KakaoTalk Users, 3) test empirically the influence of promotion toward customer satisfaction of LINE Users and KakaoTalk Users, 4) test empirically the influence of product quality and promotion toward customer satisfaction of LINE Users and KakaoTalk Users. Object of the research consist of 135 respondent that already use both aplication LINE and KakaoTalk. The result of descriptive test shows that product quality and promotion from both aplication LINE and KakaoTalk still less so that customer satisfaction also less. The hypothesis test shows: 1) there is significant influence from product quality toward customer satisfaction (KakaoTalk: 43.4%; LINE: 30.5%). 2) there is significant influence from promotion toward customer satisfaction (KakaoTalk: 38.3%; LINE: 8.5%). 3) there is significant influence from product quality and promotion toward customer satisfaction (KakaoTalk: 48.5%; LINE: 33.3%). Keywords: product quality, promotion, customer satisfaction, mobile instant messaging

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Dr. Mohamad Rizan, SE, MM ., Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 19 Jan 2018 07:21
Last Modified: 19 Jan 2018 07:21
URI: http://repository.fe.unj.ac.id/id/eprint/2669

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