FREDERICK, LOVINDICI (2015) ANALISIS PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI KEMBALI KONSUMEN BLACKBERRY. S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Lovindici Frederick, 2015; Analysis Influence of Brand Image and Brand Trust Towards Repurchase Intentions: Survey on Blackberry Costumer at 45 University Bekasi. Advisory Team: Setyo Ferry Wibowo, SE., M.Si., Agung Kresnamurti, ST, MM. This study aims to describe clearly about brand image, brand trust and repurchase intentionson students at Jayabaya University East Jakarta.The second objective is to test the analysis influence of brand image on repurchase intentions. The third objective is to test the analysis influence of brand trust on repurchase intentions. And the fourth objective is to test the simultaneously the influence between brand image and brand trust to repurchase intentions. Population of the research is Blackberry costumer on 45 University Bekasi. Total sample amounted respectively - each object of 200 people for Blackberry users. In this study, researchers used to determine sample is a non-probability sampling technique used was purposive sampling and analysis tools using SPSS. Hypothesis testing results showed: 1) The results of the research that has been conducted shows that there is a positive and significant effect of brand image with repurchase intention. 2) The results of the researchers that has been conducted shows that there is a positive and significant effect of brand trust with repurchase intention. 3 The results of the researchers that has been conducted shows that there is a positive and significant influence jointly between brand image and brand trust with repurchase intention. Keywords: Brand Image, Brand Trust,Repurchase Intentions.
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