STEFANI, YULIA ELISABET (2015) PENGARUH PERSEPSI KUALITAS DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN (SURVEI TERHADAP PENGGUNA PRINTER MEREK EPSON DAN PENGGUNA PRINTER MEREK CANON). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT YULIA ELISABET STEFANI, 2015; The Influence of Perceived Quality and Perceived Risk toward Purchase Decision (Survey Towards Epson Printer Users and Canon Printer Users). Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohamad Rizan, SE, MM & Agung Kresnamurti RP, ST, MM The purpose of this research are: 1) to know the description of purchase decision, perceived quality, and perceived risk of Epson printer users and Canon printer users, 2) to test the influence of perceived quality towards purchase decision of Epson printer users and Canon printer users, 3) to know the influence of perceived risk towards towards purchase decision of Epson printer users and Canon printer users, 4) to simultaneously test the influence of perceived quality and perceived risk toward purchase decision of Epson printer users and Canon printer users, 5) to know the difference between purchase decision of Epson printer users and Canon printer users. Object of this research consist of 100 people who have used both Epson and Canon printer. The descriptive test shows that Epson printer is better than Canon printer, although Top Brand Index data placed Canon on the first place for the past three years. The hypotheses test shows: 1) there is a significant influence from perceived quality towards purchase decision ((Epson: 32.1%; Canon: 34.4%). 2) there is a significant influence from perceived risk towards purchase decision (Epson: 4.9%; Canon: 24%). 3) Perceived quality and perceived risk simultaneously influence purchase decision (Epson: 35.8%; Canon: 38.5%. 4) there is a difference between purchase decision of Epson printer users and Canon printer users (3.703 > 1.984). Keywords: Perceived quality, perceived risk, purchase decision
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM ., Pembimbing II: Agung Kresnamurti RP, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 22 Jan 2018 07:09 |
| Last Modified: | 22 Jan 2018 07:09 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2706 |
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