Kristian, Kristian (2013) PENGARUH PERSEPSI HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP LOYALITAS KONSUMEN KARTU SELULER SIMPATI (Survei Pada Grapari Harapan Indah). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Kristian, 2013; The Influence of Perceived Price and Customer Trust Towards Customer Loyality: Survey on Sim Card Simpati Costumer at Grapari Harapan Indah. Advisory Team: Setyo Ferry Wibowo, SE., M.Si., Agung Kresnamurti, ST, MM. This study aims to describe clearly about Perceived Price, Customer Trust and Customer Loyality on customer at Grapari Harapan Indah. The second objective is to test the influence of perceived price on customer loyality. The third objective is to test the influence of customer trust on customer loyality. And the fourth objective is to test the simultaneously the influence between perceived price and customer trust to customer loyality. Population of the research is sim card Simpati costumer on Grapari Harapan Indah. Sampling totaled 207 respondents using nonprobability sampling method. While part of nonprobability sampling used was purposive sampling. The research was carried out quantitatively, descriptive and causal research design, and use survey methods. Analysis of the research was conducted using SPSS 20 for data processing. The results of the t test shows the perceived price and customer loyality significantly influence the significance value X to Y (0.000), and customer trust and customer loyalty are also significantly influence the value of significance X1 to Y (0.000) both are not greater than 0.05. The results of F test simultaneously indicates perceived price and customer trust influencing significantly to customer loyality (0.000). And the result of determination analysis in this study shows the variations in the value of customer loyalty that is described in the variable perceived price and customer trust by 28.2%. While the remaining 71.8% are influenced or explained by other variables that are not included in this research model. Keywords: Perceived Price, Customer Trust, Customer Loyality.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Setyo Ferry Wibowo, SE, MM ; Pembimbing II: Agung Kresnamurti RP, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 24 Jan 2018 06:53 |
| Last Modified: | 24 Jan 2018 06:53 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2763 |
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