PENGARUH KUALITAS JASA DAN PROMOSI PENJUALAN PAKET BLACKBERRY AXIS TERHADAP KEPUASAN PELANGGAN : SURVEI PADA PELANGGAN BLACKBERRY AXIS DI AXIS SHOP MALL AMBASSADOR JAKARTA

ASHARI, HAMKA (2014) PENGARUH KUALITAS JASA DAN PROMOSI PENJUALAN PAKET BLACKBERRY AXIS TERHADAP KEPUASAN PELANGGAN : SURVEI PADA PELANGGAN BLACKBERRY AXIS DI AXIS SHOP MALL AMBASSADOR JAKARTA. S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Hamka Ashari, 2014; Effect of Service Quality and Sales Promotion Package Blackberry Axis of Customer Satisfaction : Survey on Blackberry Customer AXIS AXIS Shop at Mall Ambassador Jakarta. The purpose of this study were: 1) to determine the quality of the description of services, sales promotion and customer satisfaction AXIS Blackberry package, 2) to determine the effect of service quality on customer satisfaction BlackBerry package AXIS, 3) to determine the effect of sales promotions on customer satisfaction AXIS BlackBerry package, and 4) to determine the effect of service quality and sales promotion are positive and jointly significant to customer satisfaction AXIS BlackBerry package. The population of this research is that consumers AXIS AXIS Shop Blackberry Ambassador, South Jakarta 258 customers. The number of samples is determined by random sampling technique (random sampling) that customers who visit the Blackberry package AXIS AXIS shop Ambassador for 3 months. The results of hypothesis testing showed : 1) quality of service (X1) is a positive and significant effect on customer satisfaction (Y) AXIS Blackberry package with a regression coefficient of 0.368 , 2) sales promotion (X2) has a positive and significant effect on customer satisfaction (Y) package AXIS Blackberry coefficient regression coefficient 0.372. Keywords : Quality of service, sales promotion, customer satisfaction, AXIS Blackberry package

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, M.Si ; Pembimbing II: Agung Kresnamurti RP, ST, MM
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 26 Jan 2018 01:41
Last Modified: 26 Jan 2018 01:41
URI: http://repository.fe.unj.ac.id/id/eprint/2780

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