FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF BUSANA MUSLIM DI JAKARTA (STUDI KASUS : PENGUNJUNG TOKO BUSANA MUSLIM DI THAMRIN CITY)

LUPITASARI, MARDHIANA (2014) FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF BUSANA MUSLIM DI JAKARTA (STUDI KASUS : PENGUNJUNG TOKO BUSANA MUSLIM DI THAMRIN CITY). S1 thesis, Universitas Negeri Jakarta.

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Abstract

ABSTRACT Mardhiana Lupitasari, 2014; Factors Affecting Impulsive Buying Moslem Fashion in Jakarta (Case Study: Shoppers in Moslem Fashion Store in Thamrin City). Thesis, Jakarta: Marketing Management, Management, Faculty of Economics, Universitas Negeri Jakarta. Advisory: Setyo Ferry Wibowo, SE, M.Si & Usep Suhud, Ph.D The purpose of this study was to find the factors that influence the determinants of variable fashion involvement, hedonic consumption tendency, sales promotion and impulsive buying. The main object of this study was Moslem fashion shoppers. Methods of data collection in this study using a survey method. The population in this study are Moslem fashion shoppers that purchased. The total sample in this study amounted to 200 people. Pilot studies were conducted to 50 respondents. The analytical tool used was SPSS 21 and AMOS 21. Results of this study indicate that in general the determinant factors influencing impulsive buying is fashion involvement, hedonic consumption tendency, and sales promotion. In Model, fashion involvement on hedonic consumption tendency, fashion involvement on impulsive buying, hedonic consumption tendency on impulsive buying has positive effect, but sales promotion on impulsive buying hasn’t possitive effect. Fit model values with P at 0.22 , CMIN / DF of 1.07, TLI of 0.96, CFI of 0.96, and RMSEA at 0.02. The results of this study useful as information for the shopping centre manager Thamrin City and for owner store as consideration to make the right business strategy. Supported by the determinant factors such as fashion involvement, hedonic consumption tendency, sales promotion so can increase impulsive buying in Moslem fashion store in Thamrin City. Keywords: fashion involvement, hedonic consumption tendency, sales promotion, impulsive buying

Item Type: Thesis (S1)
Additional Information: Pembimbing I: Setyo Ferry Wibowo, SE, MM ; Pembimbing II: Usep Suhud Ph.D
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perencanaan dan Strategik (Planning and Strategic Management)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Budi Siswanto
Date Deposited: 30 Jan 2018 02:22
Last Modified: 30 Jan 2018 02:22
URI: http://repository.fe.unj.ac.id/id/eprint/2830

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