PRIHARTANTO, YOHANES BUDI (2014) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN PERUSAHAAN OTOBUS (PO) SINAR JAYA JAKARTA – PURWOKERTO DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN. S1 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (796kB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (243kB) | Preview |
|
|
Text
Chapter1.pdf Download (274kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter2.pdf Restricted to Repository staff only Download (508kB) |
|
|
Text
Chapter3.pdf Download (539kB) | Preview |
|
|
Text
Chapter4.pdf Restricted to Repository staff only Download (1MB) |
|
|
Text
Chapter5.pdf Download (113kB) | Preview |
|
|
Text
Bibliography.pdf Download (184kB) | Preview |
Abstract
ABSTRACT Yohanes Budi Prihartanto. 2014 : The Effect of Service Quality and Perceived Price on Consumer Loyalty in Autobus Company (PO) Sinar Jaya Jakarta – Purwokerto with Consumer Satisfaction as Intervening Variable. Thesis, Jakarta: Concentration in Marketing Management, Program Management, Department of Management, Faculty of Economics, State University of Jakarta. This study aims to determine the effect of Service Quality and Perceived Price on customer loyalty through customer satisfaction at PO Sinar Jaya Jakarta – Purwokerto. The analysis conducted in this research is descriptive and causal correlational analysis. The study was conducted with 310 passengers of The InterCity Bus PO Sinar Jaya Jakarta - Purwokerto using purposive sampling method. While the technique of data collection is done by distributing questionnaires, which are then processed using AMOS 21. The results showed that: 1) more than 60% of passenger buses PO Sinar Jaya Jakarta - Purwokerto responded positively to the overall measurement variables. 2) Service Quality and Customer Satisfaction has a significant relationship with a p-value of 0.003. 3) Perception price and customer satisfaction has a significant relationship with p-value of 0.044. 4) Customer Satisfaction and Loyalty Consumers have a significant relationship with a p-value of ***. 5) Quality of Service is found to significantly affect the variable Customer Loyalty through Customer Satisfaction, at 44,1%. 6) Variable Perception price shown to significantly affect the variable Customer Loyalty through Customer Satisfaction, at 30,0% Keywords : Service Quality, Price Perceptions, Consumer Satisfaction, Consumer Loyalty
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Agung Kresnamurti RP, ST, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Perusahaan (Management for Enterprises) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 30 Jan 2018 03:34 |
| Last Modified: | 30 Jan 2018 03:34 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2857 |
Actions (login required)
 |
View Item |
