ANALISIS PRODUK PRULINK ASURANSI PT PRUDENTIAL LIFE ASSURANCE DENGAN METODE SWOT

Gerhana, Gerhana (2015) ANALISIS PRODUK PRULINK ASURANSI PT PRUDENTIAL LIFE ASSURANCE DENGAN METODE SWOT. D3 thesis, Universitas Negeri Jakarta.

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Abstract

GERHANA. 2015. 8223128287. Analysis of PruLink Product PT Prudential Life Assurance with SWOT Analysis. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to describe Strength,Weakness, Opportunity and Threat of marketing strategy in product PruLink PT Prudential Life Assurance. Based on the results of the research it can be seen that marketing strategy Prudential has several major advantages than conventional life assurance.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Dra. Solikhah, MM
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 30 Jan 2018 06:59
Last Modified: 30 Jan 2018 06:59
URI: http://repository.fe.unj.ac.id/id/eprint/2883

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