ANALISIS KEPUTUSAN PEMBELIAN PADA PRODUK MOTOR SUZUKI SATRIA FU150 DI UNIVERSITAS NEGERI JAKARTA

Atmojo, Abdul Fahriq Hary (2015) ANALISIS KEPUTUSAN PEMBELIAN PADA PRODUK MOTOR SUZUKI SATRIA FU150 DI UNIVERSITAS NEGERI JAKARTA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

ABDUL FAHRIQ HARY ATMOJO. 2015. 8223128276. Analysis of Purchasing Decisions Product Motorcycle Suzuki Satria FU 150 in State University of Jakarta. Study Program, Diploma in Marketing Management. Department of Management. Faculty of Economics.State University of Jakarta. This paper aims to investigate the characteristics of consumers and analyzing the consumer’s purchasing decisions motorcycle Suzuki Satria FU 150. The method that used in this research is descriptive analysis. By using data gathered through literature and questionnaires with spreading of 100 respondents then the results of that data is being recapitulated. Based on the results of the research it can be seen that most respondents made purchasing motorcycle Suzuki Satria FU 150 are mostly men by 85 percent, with the coming of age ranged from 21-23 years by 50 percent. The process of purchase decision motorcycle Suzuki Satria FU 150 through five stages, that is the introduction of the needs, information search, alternatives evaluation, and purchase decision.

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