SURANTANU, ADI CHANDRA (2012) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN TOYOTA KIJANG INNOVA (Survei pada bengkel resmi Toyota Auto2000 JL Raya Bogor Jakarta). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Adi Chandra Surantanu,2005. Effect of Price and Quality Product to Customer Loyalty Toyota Kijang Innova, Survey at Toyota Auto2000 Raya Bogor, Jakarta. thesis, Jakarta. Concentration in Marketing Management, Program Management S1, Department of Management, Faculty of Economics, State University of Jakarta. The purpose of this study were: 1) to find a picture for price and quality of products and implications for customer loyalty, 2) to determine the effect of price on customer loyalty, 3) to determine the effect of product quality to customer loyalty, 4) to determine the effect of price and product quality to customer loyalty. The design of this study using causal and descriptive approach, the method used is survey method. The population of this study is Toyota Kijang Innova users who are doing service on the official workshop Toyota Auto2000 JL Raya Bogor Jakarta. Sampling totaled 105 respondents using nonprobability sampling method. While part of nonprobability sampling used was purposive sampling. Analysis of the research was conducted using SPSS application (Statistical Package for the Social Science) version 19 for process data. The results of the t test for price is 3.001> 1.9834 and the significance of 0003 <0.05. This suggests that there is a significant effect between the price of Customer Loyalty. The results of the t test for Quality Products 3293>1.9834 and the significance of 0.001<0.05. From these results indicate that there was a significant effect between the Quality of Products to Customer Loyalty. The results of the F test is 9.116>1.9834 for significant value 0.000<0.05 this indicates that the price and quality products simultaneously significant effect on Customer Loyalty. the results of the analysis of determination in this study shows the magnitude of variation values described in the Customer Loyalty and Product Quality variable price of 15.2%. While the remaining 84.8% influenced by other variables not included in the research model. Keywords: quality of product, price, customer loyalty
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM; Pembimbing II: Dra. Basrah Saidani, M.Si |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 31 Jan 2018 07:42 |
| Last Modified: | 31 Jan 2018 07:42 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/2909 |
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