ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT PRATAMA INTERDANA FINANCE (KANTOR PUSAT)

Isyanto, Heksa Ndaru Ahlan (2014) ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT PRATAMA INTERDANA FINANCE (KANTOR PUSAT). D3 thesis, Universitas Negeri Jakarta.

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Abstract

HEKSA NDARU AHLAN ISYANTO. 2014. 8223118221. Analysis the Impact of Service Quality to Customer Satisfaction PT Pratama Interdana Finance (Head Office). Marketing Diploma Study Program. Department of Management. Faculty of Economics. State University of Jakarta. This paper aims to determine whether the effect of service quality on customer satisfaction, and various quality of service provided in PT Pratama Interdana Finance. The method used in this research is descriptive and statistic analysis. By using data gathered through literature study, observation and documentation. The data analysis technique used is statistic analysis, the data that has been collected will be processed with SPSS 22 and then processed tabulation presented. Based on the results of hypothesis states that the service quality variable has positive influence on customer satisfaction variable.

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