NUGRAHA, ZAKI (2012) PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP PROSES KEPUTUSAN PEMBELIAN JASA PEMELIHARAAN MOBIL (SURVEI PADA KONSUMEN JASA PEMELIHARAAN MOBIL MERCEDES-BENZ DI PT MERCINDO AUTORAMA MERCEDES-BENZ). S1 thesis, Universitas Negeri Jakarta.
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Abstract
ABSTRACT Zaki Nugraha, 2011: Influence of Service Quality and Price Perceptions of Buying Decision Process: Consumer Survey on Maintenance Services at PT Mercindo Autorama. Supervisor: Dr. Mohamad Rizan, SE., MM., Dra Basra Saidani,M.Si. The purpose of this study was to describe perceptions of service quality and price of PT Mercindo Autorama and the purchase decision. The second objective was to test the effect of quality of service on the purchase decision process of maintenance and repair services of cars in PT Mercindo Autorama. The third objective to test the effect of price perception on the purchase decision process of maintenance and repair services of cars in PT Mercindo Autorama. And the fourth objective is to examine the influence of perceptions of service quality and price simultaneously on the purchase decision process maintenance and repair services of cars in PT Mercindo Autorama. This research uses descriptive method and conclusive. Samples taken are the customers who purchase maintenance and repair services at PT Mercindo Autorama number of 167 respondents. The results of this study was variable and the dimensions of service quality significantly influence the purchase decision process. Variables and dimensions of price perceptions significantly influence the purchase decision process. The results of hypothesis testing through determination tests showed: 1) Effect of variable quality of service to the purchase decision process variables of 19.1%.; 2) Effect of variable price perceptions to the purchase decision process of 21.0%; 3) The impact quality of service and price perception variables simultaneously to the purchase decision process variable rates 28.6%. While the rest of 71.4% influenced or explained by other variables that are not included in research. Key words: quality of service, price perception, purchase decision process.
| Item Type: | Thesis (S1) |
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| Additional Information: | Pembimbing I: Dr. Mohamad Rizan, SE, MM ; Pembimbing II: Dra. Basrah Saidani, M.Si |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 12 Feb 2018 02:04 |
| Last Modified: | 12 Feb 2018 02:04 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/3022 |
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