ANALISIS KUALITAS PELAYANAN CUSTOMER SERVICE GALERI INDOSAT MALL METROPOLITAN BEKASI

Handayani, Dwi (2012) ANALISIS KUALITAS PELAYANAN CUSTOMER SERVICE GALERI INDOSAT MALL METROPOLITAN BEKASI. D3 thesis, Universitas Negeri Jakarta.

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Abstract

DWI HANDAYANI. 2009. 8223097596. “Analysis Of Service Of Customer Service Galeri Indosat Mall Metropolitan Bekasi”. Study Program of DIII Marketing, Major of Economics, Faculty of Economics, State University of Jakarta. This scientific research is determine how the analysis of service quality customer service that has been perceived by the customer in Galeri Indosat Mall Metropolitan bekasi .The method applied on the research is descriptive analysis by utilizing data collection technics of reference study and observation. PT Indosat, Tbk is a telecommunication and information on Indonesia. The target market of this company is all the people who needs telecommuncation tools to fulfill their daily needs which service area included Jakarta, Bogor dan Bekasi. One of the problem that Galeri Indosat Bekasi Area was dealing with is insufficient knowledge of customer service. Because of the slow service that delivered by the customer service, the customer felt bored and tired. Consequently, these matter had made an impact on emotionally unsatisfaction customer. In order to achieve customer satisfaction and minimize customer dissapointment, Indosat should deeply evaluate on it’s service area and increase additional frontliner.

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