ANALISIS STRATEGY PROMOSI PERSONAL SELLING PRODUK ASURANSI JAMINAN PEMELIHARAAN KESEHATAN (JPK) PADA PT JAMSOSTEK (PERSERO) CABANG SALEMBA DENGAN MENGGUNAKAN STP

Fickar, Rachmat Abdul (2012) ANALISIS STRATEGY PROMOSI PERSONAL SELLING PRODUK ASURANSI JAMINAN PEMELIHARAAN KESEHATAN (JPK) PADA PT JAMSOSTEK (PERSERO) CABANG SALEMBA DENGAN MENGGUNAKAN STP. D3 thesis, Universitas Negeri Jakarta.

Preview	Text Cover.pdf Download (995kB) | Preview
Preview	Text Table_of_Content.pdf Download (983kB) | Preview
Preview	Text Chapter_1.pdf Download (996kB) | Preview
	Text Chapter_2.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text Chapter_3.pdf Restricted to Repository staff only Download (1MB) | Request a copy
Preview	Text Chapter_4.pdf Download (983kB) | Preview
Preview	Text Bibliography.pdf Download (981kB) | Preview

Abstract

RACHMAT ABDUL FICKAR. 2012. 8223088144. ANALYSIS OF PERSONAL SELLING PROMOTION STRATEGY JPK PRODUCT AT PT. JAMSOSTEK (PERSERO) BRANCH SALEMBA USING STP. Marketing Management DIII Study Program , Major Management , Economic Faculty, Universitas of State Jakarta. PT Jamsostek (Persero) Branch Salemba there marketing power, ie Accounts Officer (AO) to market insurance products Health Insurance (JPK) to use personal selling to offer JPK potential audience or customers in the company. Scientific Writing aims to determine promotion Jamsostek Branch Salemba, Central Jakarta. The method used in this penilitian is descriptive anilisis using data collection through literature study, direct observation. Personal Selling is an oral presentation by the company to one or several candidates pembelid ith the goal of keeping the goods and services offered can be sold. Promotions at PT Jamsostek (Persero) Salemba Branch, using personal selling is a two-way communication between (Accounts Officer) and clients or customers at PT Jamsostek (Persero) Salemba Branch. PT Jamsostek (Persero) Salemba Branch uses several stages of the process of personal selling, which is looking for a target prospective customers, pre approach, approach, socialization and presentations, handle objections, close sales information, and follow-up and customer registration. PT Jamsostek (Persero) Branch Salemba using multiple stages of selling personal promotion begins with the stage of seeking to target potential customers with the stage of the customer registration. Jamsostek select the segment in the personal selling process, namely Payer Not Registered Company.

Actions (login required)

View Item