ANALISIS KEPUASAN KONSUMEN dan AGEN PT NGK BUSI INDONESIA

Hanantyo, Rizky (2012) ANALISIS KEPUASAN KONSUMEN dan AGEN PT NGK BUSI INDONESIA. D3 thesis, Universitas Negeri Jakarta.

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Abstract

RIZKY HANANTYO. 2009. 8223097585. "ANALYSIS OF CUSTOMER SATISFACTION AND AGENT PT NGK BUSI INDONESIA." DIII Marketing Program. Department of Management. Faculty of Economics. State University of Jakarta. Scientific work aims to determine how the analysis of customer satisfaction and agentPT NGK Busi Indonesia. The method used in this research is descriptive analysis by using data gathered through library research, methods of documentation, and deployment questionnaires. PT NGK Busi Indonesia is a company engaged in the spark plug. The company is trying to give our best to provide quality service and presentation of the spark plug to the consumers and agents. Problems faced by Indonesia PT NGK Spark part is often a decline in the quality of the spark plug NGK busi consumers and agents. This resulted in increased complaints expressed by the consumer so that the feared level of satisfaction of consumers declined and PT NGK Indonesia is not able to maintain them marketshare. By improving the quality and improve service to the complaints that come up. So will customer satisfaction will increase with the changes and marketshare of companies can be maintained.

Item Type: Thesis (D3)
Additional Information: Pembimbing : Setyo Ferry Wibowo, SE, M.Si
Subjects: Ilmu Sosial (Social Science) > Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation) > Perdagangan (Commerce, Trade)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Helda Romauli Siregar
Date Deposited: 14 Feb 2018 07:41
Last Modified: 14 Feb 2018 07:41
URI: http://repository.fe.unj.ac.id/id/eprint/3076

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