HUBUNGAN ANTARA PROMOSI PENJUALAN DENGAN KEPUTUSAN MEMBELI SEPEDA MOTOR HONDA PADA WARGA RW 013 KELURAHAN SUNTER AGUNG

Nulhaqim, Lukman (2012) HUBUNGAN ANTARA PROMOSI PENJUALAN DENGAN KEPUTUSAN MEMBELI SEPEDA MOTOR HONDA PADA WARGA RW 013 KELURAHAN SUNTER AGUNG. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Lukman NulHaqim, The correlation between Sales Promotion with the Buying Decision, Thesis. Jakarta: Commerce Education Study Program, Economic and Administration Department, Economic Faculty, State University of Jakarta, January 2012. Purpose of this research is to find empirical data, valid and reliable fact, about the possibility correlation between sales promotion with the buying decision. The research was conducted RW 013 in Sunter Agung, North Jakarta during five months since August 2011 until December 2011. The research used survey methods by correlation approach. The sampling technique was simple random sampling. The sample amount 95 peoples. To get data from two variables, researcher using likert scale model for Sales Promotion (X) and Buying Decision (Y). For variable X, from 26 statements which had validated, 24 statements were valid and 2 statements were drop. For variable Y, from 29 statements which had validated, 25 statements were validated and 4 statements were drop. The calculation reliability of both variable were using Alpha Cronbach method and variable X reliability is 0,917 and variable Y is 0,879, this proof that the instrument were valid and reliable. Analysis of condition test, which is normality error test for regression approximates of X on Y with liliefors test, results in Lcount = 0,0709, and Ltabel for n = 95 which level significant of 0,05 is 0,0908 , because Lhitung < Ltabel then normality error test is normal distribution. The equation for linear regression is Ŷ= a+bX. Significance regression result in Fcount > Ftabel, is 17,18 > 3,96, it’s mean that the regression equation is significant. And linearity regression test yield, in Fcount < Ftabel is 1,14 < 1,63 that can be interpreted that the regression equation is linear. Result of hypotesis test which pearson’s product moment show’s that rxy = 0,4395 , then significance of product moment correlation test whith t-test which yields tcount = 4,144 and ttabel = 1,671 at significance level of 0,05 and dk=93, it can be result that product moment correlation rxy = 0,395 is significance. Coefficient of determined obtain equal to 15,59%, it’s mean that 15,59% variation of Buying Decision determined by Sales Promotion. The result of this research was shown that there is positive correlation between sales promotion with the buying decision.

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