HUBUNGAN ANTARA KEPUASAN PELANGGAN DENGAN PEMBELIAN ULANG McDONALD PADA WARGA RW 09 PERUMAHAN BUMI CIBINONG ENDAH CIBINONG – KAB. BOGOR

Fauzi, Imam (2013) HUBUNGAN ANTARA KEPUASAN PELANGGAN DENGAN PEMBELIAN ULANG McDONALD PADA WARGA RW 09 PERUMAHAN BUMI CIBINONG ENDAH CIBINONG – KAB. BOGOR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

Imam Fauzi, Relationship between Customer Satisfaction with the Repeat Purchase , Thesis. Jakarta: Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2013. This study aims to obtain empirical data and facts are valid, valid and credible about whether there is a relationship between Customer Satisfaction with Repeat Purchase McDondald on The Citizens of RW 09 Perumahan Bumi Cibinong Endah Cibinong Kab. Bogor. The research was conducted in Perumahan Bumi Cibinong Endah RW 09, for 4 months from February to May 2013. The method used was a survey method with the correlational approach. The sampling technique used is simple random technique. The population in this study were all residents of RW 09 Bumi Cibinong Endah Housing. Affordable population were 35 samples taken with as many as 32 people, and performed with analysis of test requirements. To capture the data from the two variables used questionnaire Likert scale model for Customer Satisfaction (Variable X) and Repeat Purchase (Variable Y). Previously these instruments are used, construct validity test first, for both variables. For a variable X 24 framed items once validated, the statement that there are 3 drop, while meeting the criteria or consists of a 21 item valid statement. For variable Y, from 20 point statement once validated, the statement that there are 3 drop, while meeting the criteria or valid statement consists of 17 items. Calculation of the reliability of both variables using Cronbach Alpha formula. X variable reliability results of 0.896 and outcome variable Y reliability of 0.867. The resulting regression equation is Y = a + bX. Test requirements analysis is the normality test on the estimated error of regression Y on X with Liliefors test result Lhitung = 0.065, while Ltabel for n = 32 at significance level of 0.05 is 0.157, because Lhitung <Ltabel the estimation error Y on X is normally distributed. Linearity test regression produces Fhitung <F table, namely 1.80 <2.77, so it was concluded that the linear equation. Test the significance of regression produces Fhitung> F, ie 11.84> 4.07, meaning that the regression equation significantly. Correlation coefficient of Pearson Product Moment generating rxy = 0.532 correlation significance test is then performed using t-test and the resulting t = 3.44 and t table = 1.68 at significance level and df = 42. It can be concluded that the correlation coefficient rxy = 0.532 is significant. The coefficient of determination obtained at 28.30%, which indicates that 28.30% Repeat Purchase determined by Customer Satisfaction. Results of this study showed a positive relationship between Customer Satisfaction with Repeat Purchase McDonald on Citizens of RW 09 Perumahan Bumi Cibinong Endah Cibinong Kab. Bogor.

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