HUBUNGAN ANTARA KUALITAS PRODUK DAN LOKASI DENGAN KEPUASAN PELANGGAN MCDONALD’S ARION MALL PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

MUTIARANI, RIZKI NIA (2018) HUBUNGAN ANTARA KUALITAS PRODUK DAN LOKASI DENGAN KEPUASAN PELANGGAN MCDONALD’S ARION MALL PADA MAHASISWA FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

Preview	Text Cover.pdf Download (3MB) | Preview
Preview	Text Table_Of_Content.pdf Download (546kB) | Preview
Preview	Text Chapter1.pdf Download (248kB) | Preview
	Text Chapter2.pdf Restricted to Repository staff only Download (553kB)
Preview	Text Chapter3.pdf Download (356kB) | Preview
	Text Chapter4.pdf Restricted to Repository staff only Download (645kB)
Preview	Text Chapter5.pdf Download (188kB) | Preview
Preview	Text Bibliography.pdf Download (128kB) | Preview

Abstract

RIKI NIA MUTIARANI, The Correlation between Product Quality and Location with Customer Satisfaction McDonald’s Arion Mall in The Faculty of Economics Student in State University of Jakarta. Faculty of Economics, State University of Jakarta. This research was conducted in The Faculty of Economics Student in State University of Jakarta, for 4 months, starting from Febuary to May 2018. The purpose of this study is to determine the correlation between product quality and location with the customer satisfaction McDonald’s Arion Mall in The Faculty of Economics Student in State University of Jakarta. The research method used is survey method with the correlation approach, population used are all student in The Faculty of Economics Student in State University of Jakarta. The sampling technique used technique of Purposive sampling as many as 123 people. The resulting regression equation is Ŷ = 42,216 + 0,335X1 + 0,304X2. Test requirements analysis that estimates the error normality test regression of Y on X1 with Kolmogorov-Smirnov test with significance level (α) = 5% or 0,05 estimates significance of Y equal to 0,200, X1 equal to 0,200, X2 equal to 0,200. Because the significance level is> 0.05 it can be concluded that the data is normally distributed and can be used. Testing linearity of regression Y on X1 produces Fcount < Ftable is 1,043 < 3,072 and testing linearity of regression Y on X2 produces Fcount < Ftable is 1,323 < 3,072, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression Y on X1 and X2 produces Fcount > Ftable which, 27,173 > 3,072, meaning that the regression equation is significant. Then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 3,249 and ttable = 1,65765 and performed the test significance correlation coefficient using t test and the resulting tcount > ttable, tcount = 2,819 and ttable = 1,65765. It can conclude that is positive and significant between product quality with the customer satisfaction, positive and significant between location with the customer satisfaction, positive and significant between product quality and location with the customer satisfaction. The coefficient of determination Y on X1 and X2 obtained by sebesar 0,312 indicating that, 31,2 % variable customer satisfaction is determined by the product quality and location. Key word: The Customer Satisfaction, Product Quality, Location

Actions (login required)

View Item