HUBUNGAN ANTARA GAYA HIDUP DAN VISUAL MERCHANDISING DENGAN PEMBELIAN IMPULSIF DI CARREFOUR PLAZA BUARAN PADA WARGA RW 005 KELURAHAN MALAKA SARI KECAMATAN DUREN SAWIT JAKARTA

AL AMMARU, FAISHAL ZAKY (2018) HUBUNGAN ANTARA GAYA HIDUP DAN VISUAL MERCHANDISING DENGAN PEMBELIAN IMPULSIF DI CARREFOUR PLAZA BUARAN PADA WARGA RW 005 KELURAHAN MALAKA SARI KECAMATAN DUREN SAWIT JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

FAISHAL ZAKY AL AMMARU, The Correlation Between Lifestyle and Visual Merchandising with Impulse Buying in Carrefour Plaza Buaran on RW 005 Kelurahan Malaka Sari Kecamatan Duren Sawit Jakarta. Thesis Jakarta : Study Program Of Business Education, Faculty Of Economic, State University Of Jakarta. This research was conducted in The Faculty of Economics Student in State University of Jakarta, for five months, starting from February to June 2018. The purpose of this study is to determine the correlation between lifestyle and visual merchandising with impulse buying in Carrefour Plaza Buaran on RW 005 Kelurahan Malaka Sari Kecamatan Duren Sawit Jakarta. The research method used is survey method with the correlation approach, population used are RW 005 Kelurahan Malaka Sari Kecamatan Duren Sawit Jakarta. The sampling technique used technique of Purposive sampling as many as 100 people. The resulting regression equation is Ŷ = 38,415 + 0,253 X1 + 0,302 X2. Test requirements analysis that estimates the error normality test regression of Y on X1 with Kolmogorov-Smirnov test with significance level (α) = 5% or 0,05 estimates significance of Y equal to 0,200, X1 equal to 0,200, X2 equal to 0,200. Because the significance level is> 0.05 it can be concluded that the data is normally distributed and can be used. Testing linearity of regression Y on X1 produces Fcount < Ftable is 0,312 <3,087 and testing linearity of regression Y on X2 produces Fcount < Ftable is 1,565 <3,087, so it is concluded that the linear equation regression. Hypothesis testing from the significance regression Y on X1 and X2 produces Fcount > Ftable which, 16,000 > 3,087, meaning that the regression equation is significant. Then performed the test significance correlation coefficient using t test and the resulting tcount > ttable, Y on X1 tcount = 2,754 and ttable = 1,66071 and performed the test significance correlation coefficient using t test and the resulting tcount > ttable, Y on X2 tcount = 3,419 and ttable = 1,66071. It can conclude that is possitive and significant. The coefficient of determination Y on X1 and X2 obtained by 0,248 indicating that, 24,8% variable impulse buying is determined by the lifestyle and visual merchandising. Keyword: Impulse Buying, Lifestyle, Visual Merchandising

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