HUBUNGAN ANTARA LOKASI DAN STORE ATMOSPHERE DENGAN KEPUASAN PELANGGAN DI ROPISBAK GHIFARI JALAN PEMUDA RAWAMANGUN PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

MUTMAINNAH, MUTIARA (2018) HUBUNGAN ANTARA LOKASI DAN STORE ATMOSPHERE DENGAN KEPUASAN PELANGGAN DI ROPISBAK GHIFARI JALAN PEMUDA RAWAMANGUN PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA. S1 thesis, Fakultas Ekonomi.

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Abstract

MUTIARA MUTMAINNAH, The Correlation Between Location And Store Atmosphere With Consumers Satisfaction Of Ropisbak Ghifari Pemuda Rawamangun Street In Students Of Faculty Of Economic State University Of Jakarta. Faculty Of Economic, State University Of Jakarta. This research was conducted at Faculty of Economics, State University of Jakarta, for 6 months from February to July 2018. The purpose of this research is to know the relationship between location and store atmosphere with the consumers satisfaction of Ropisbak Ghifari Pemuda Rawamangun Street in students of Faculty of Economic State University of Jakarta. The research method used is survey method with correlational approach, the population used is all students of Faculty of Economics, State University of Jakarta who has ever been and eat at Ropisbak Ghifar Jalan Pemuda. The sampling technique used is the technique of purposive sampling of 121 studemts. The resulting regression equation is Ŷ = 17,126 + 0,299 X1 + 0,576 X2. Test the analytical requirement that is test of normality with Kolmogorov-Smimov test with significance level (α) = 5% or 0,05 and yield significant level Y value equal to 0,200, X1 value of 0.200, X2 is worth 0.200. Because the level of significance of these three variables> 0.05 it can be concluded that the data is normally distributed and can be used in further analysis. The linearity regression test of Y over X1 yields F count <Ftable is 1,310 < 3,072 and the regression test of Y on X2 yields F count <Ftable is 0,895 < 3,072, so it is concluded that the regression equation is linear. From the significance test of regression Y over X1 and X2 yield Fcount> Ftable ie, 101,421 .> 3,072, so it can be concluded that, the regression equation is significant. Furthermore, t test and Y yielded over X1 tct = 4,321 and ttable = 1.65787, Y over X2 tcount = 10, 063 and ttable = 1, 1.65787. Thus, it can be concluded that, there was positive and significant correlation between Location with consumers satisfaction. there was positive and significant correlation between store atmosphere with consumers satisfaction. there was positive and significant correlation between Location and store atmosphere with consumers satisfaction. The coefficient of determination of Y over X1 and X2 obtained by 0,632indicates that, 63,2% of Consumers Satisfaction variables are determined by Location and Store Atmosphere. Keywords: Location, Store Atmosphere, Consumers Satisfaction

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