RESTIVARA, VANYA SUKSMA (2018) HUBUNGAN ANTARA KUALITAS PRODUK DAN PROMOSI DENGAN KEPUASAN PELANGGAN KARTU SIMPATI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA DI JAKARTA. S1 thesis, Fakultas Ekonomi.
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Abstract
VANYA SUKSMA RESTIVARA. THE CORRELATION BETWEEN QUALITY OF PRODUCT AND PROMOTION WITH CUSTOMER SATISFACTION ON SIMPATI SIM CARD IN ECONOMICS FACULTY OF JAKARTA STATE UNIVERSITY STUDENTS IN JAKARTA. Thesis. Jakarta: Study Program of Business Education, Faculty of Economics, Universitas Negeri Jakarta, July 2018. The purpose of this research was to determine the correlation between quality of product and promotion with customer satisfaction on Simpati SIM CARD in Economics Faculty of Jakarta State University Students in Jakarta. The research was conducted at Universitas Negeri Jakarta, East Jakarta, for six months start from December 2017 until July 2018. The research method used is survey method with the correlational approach. Techniques using multiple linear regression analysis. Population in this research was Simpati mobile provider users at Faculty of Economy in Jakarta State University. The techniques used in gathering the sample was purposive sampling about 150 respondents. The data of these three variables are taken by questionnaire with Likert Scale models for Quality of Product (X1 Variable), Promotion (X2 Variable) and Customer Satisfaction (Y Variable). The result was product quality and promotion had positive significance regression produces Fcount 117,002 > Ftable 3,06. Then performed the test significance correlation coefficient using the t test and the resulting for product quality with customer satisfaction tcount 8,245 > ttable 1,66, and promotion with customer satisfaction had tcount 7,171 > ttable 1,66. It could be concluded the correlation of coefficient was significant positive. The coefficient of determination obtained for 60,9% which shows that 60,9% variation of customer satisfaction determined by product quality and promotion. Keywords: Customer’s Satisfaction, Product Quality, and Promotion.
| Item Type: | Thesis (S1) |
|---|---|
| Additional Information: | Pembimbing I : Dra. Nurahma Hajat, M.Si ; Pembimbing II: Dr. Corry Yohana, MM |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Layanan Kantor (Office Services) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) > Manajemen Kontrol dan Kualitas (Control and Quality Management) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Perikalanan (Advertising) |
| Divisions: | Fakultas Ekonomi > S1 Pendidikan Bisnis |
| Depositing User: | Budi Siswanto |
| Date Deposited: | 31 Aug 2018 07:01 |
| Last Modified: | 31 Aug 2018 07:01 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/5972 |
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