REFORMULASI STRATEGI BISNIS PT. CRC INDONESIA

Oktapiani, Meli (2015) REFORMULASI STRATEGI BISNIS PT. CRC INDONESIA. S2 thesis, Universitas Negeri Jakarta.

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Abstract

REFORMULATION BUSINESS STRATEGY OF PT. CRC INDONESIA Meli Oktapiani Faculty of Economic Universitas Negeri Jakarta ABSTRACT PT. CRC Indonesia is one service office in Jakarta. The amount of supply of office buildings and many service office in Jakarta is one of the causes of declining tenant in PT. CRC Indonesia. So that the management need to review the business strategy of PT. CRC Indonesia. This study aims to determine the variables that are strengths, weaknesses, opportunities, and threats PT. CRC Indonesia as well as to determine the position of the business. Given the problems that exist in the company, this study used a SWOT analysis to determine the right company strategy in order to face the competition of business. The analysis showed that the variables-variables that become strength is its location, access, staffed with Japanese language skills, has a staff of Japan, high speed Internet, office 24 hours, most of the tenants are Japanese companies, market wide, has good facilities and are in different countries. Weakness is the cash flow that is not very good, the staff are not marketing experts, rental prices are not competitive, meeting room inadequate, the building management that are less responsive, less attractive room design and the lack of skilled staff in English. While the threat is increasing wages minimum wage each year, the unstable rate of the dollar, the high supply of office buildings, increased service office and pricing services office are other cheaper and business opportunities is a political condition that is safe, government policies are flexible, good security, the ASEAN trade, increasing Japanese companies, foreign and local, and have a good information network. Based on this analysis, the results of research is currently on 4.38 SO strategy which shows the first quadrant where this quadrant shows to grow and develop (grow and develop), the intensive strategy which consists of market penetration strategies, market development, and product development. Key words: Reformulation, Business strategy, Five Force’s, SWOT.

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