HUBUNGAN ANTARA PEMASARAN RELASIONAL (RELATIONSHIP MARKETING) DENGAN KEPUASAN PELANGGAN INDOSAT PADA WARGA RW. 016 JALAN CIMANGGU KOTA BOGOR

Rahayu, Riska (2013) HUBUNGAN ANTARA PEMASARAN RELASIONAL (RELATIONSHIP MARKETING) DENGAN KEPUASAN PELANGGAN INDOSAT PADA WARGA RW. 016 JALAN CIMANGGU KOTA BOGOR. S1 thesis, Universitas Negeri Jakarta.

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Abstract

RISKA RAHAYU The Correlations Between Relationship Marketing with Customer Satisfaction Of Indosat On The Citizens RW. 016 Jalan Cimanggu Bogor. Thesis, Jakarta. Commerce Education Studies Program, Department of Economics and Administration, Faculty of Economics, State University of Jakarta, June 2013. The research was conducted at Jalan Cimanggu RW. 016 Kedung Waringin, Bogor City for four months from March 2013 to June 2013. The purpose of this research was to determine the correlation between relationship marketing with customer satisfaction of Indosat on The Citizens RW. 016 Jalan Cimanggu, Bogor. The research method used was a survey method with the correlational approach. The population in this study were all residents of RW. 016 Jalan Cimanggu, Bogor using Indosat provider. Inaccessibility is the resident population RT. 02 RW. 016 Jalan Cimanggu, Bogor ever visited outlets Indosat as many as 63 people. The sampling technique used was simple random technique as many as 55 people. The resulting regression equation is Y = 69.73 + 0.33 X. Test requirements analysis is the normality test on the estimated error of regression Y on X to produce L Liliefors test count = 0.1124, while the L table for n = 55 at significance level of 0.05 is 0.1194. Because L count <L table then error estimates Y over X is normally distributed. Linearity regression test produces F count <F table is 1.24 <1.94, so concluded that the linear regression equation. Test the significance of regression produces F count> F table, ie 36.87> 4.02, meaning that the regression equation significantly. Correlation coefficient of Pearson Product Moment generating rxy = 0.640, later tested the significance of the correlation coefficient using the t test and the resulting t = 6.072 and t table = 4.02. It can be concluded that the correlation coefficient rxy = 0.640 is significant. The coefficient of determination obtained for 41.02% 41.02% which shows that customer satisfaction is determined by a variety of relationship marketing).

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