PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT BELI ULANG PADA APLIKASI MATAHARI MALL.COM (Studi Kasus pada Pengguna Aplikasi Mataharimall.com pada Fakultas Ekonomi Universitas Negeri Jakarta)

Akbar, Maulana (2018) PENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT BELI ULANG PADA APLIKASI MATAHARI MALL.COM (Studi Kasus pada Pengguna Aplikasi Mataharimall.com pada Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research is analyze the influence of perceived of ease on repurchase intention aplication mataharimall.com. The data which is used in this research is primary data. Collected from spreading one hundred fifty four questionnaires to user application mataharimall.com. This research use probability sampling and linier regression analysis in cultivating data. From the showing by value of R Square is 0,022 (2,2%), while 0,978 (97,8%) is influence by other factors. In this research, also known that perceived of ease have most positive and significant influence to repurchase intention.

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: M. Edo Suryawan Siregar, SE., MBA
Uncontrolled Keywords: Perceived Ease, Repurchase Intention, Regression Analysis
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 04 Oct 2018 03:28
Last Modified: 04 Oct 2018 03:28
URI: http://repository.fe.unj.ac.id/id/eprint/6290

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