PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUASAAN KONSUMEN PRODUK LAPTOP MEREK ACER (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

Timoty, Patrick Parlinggoman (2018) PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUASAAN KONSUMEN PRODUK LAPTOP MEREK ACER (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research is analyze the influence of brand trust to customer satisfaction laptop of Acer. The data which is is used in this reseacrh is primary data, collected from spreading eighty five questtionnaires to laptop of Acer’s customers. Thus reseacrh use purposive sampling and linear regression analysis in cultivating data. From the result of this research, know that brand trust influence to customer satisfaction. Which is showing by value of R Square is 0,439 (43,9), while 0,561 (56.1%) is influence by other factors. In this research also known that brand trust have positive and significant influence to customer satisfaction. Thus, the result of the reseacrh is relevant and at the same time support the teory of customer satisfaction.

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: Dra. Basrah Saidani, M.Si
Uncontrolled Keywords: Brand Trust, Customer Satisfaction, and Regression Analysis
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 04 Oct 2018 06:26
Last Modified: 04 Oct 2018 06:26
URI: http://repository.fe.unj.ac.id/id/eprint/6293

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