Timoty, Patrick Parlinggoman (2018) PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUASAAN KONSUMEN PRODUK LAPTOP MEREK ACER (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.
|
Text
Cover.pdf Download (1MB) | Preview |
|
|
Text
Table_Of_Content.pdf Download (95kB) | Preview |
|
|
Text
Chapter I.pdf Download (275kB) | Preview |
|
![[img]](http://repository.fe.unj.ac.id/style/images/fileicons/text.png) |
Text
Chapter II.pdf Restricted to Repository staff only Download (476kB) |
|
|
Text
Chapter III.pdf Restricted to Repository staff only Download (382kB) |
|
|
Text
Chapter IV.pdf Download (90kB) | Preview |
|
|
Text
Bibiliography.pdf Download (283kB) | Preview |
Abstract
This research is analyze the influence of brand trust to customer satisfaction laptop of Acer. The data which is is used in this reseacrh is primary data, collected from spreading eighty five questtionnaires to laptop of Acer’s customers. Thus reseacrh use purposive sampling and linear regression analysis in cultivating data. From the result of this research, know that brand trust influence to customer satisfaction. Which is showing by value of R Square is 0,439 (43,9), while 0,561 (56.1%) is influence by other factors. In this research also known that brand trust have positive and significant influence to customer satisfaction. Thus, the result of the reseacrh is relevant and at the same time support the teory of customer satisfaction.
| Item Type: | Thesis (D3) |
|---|---|
| Additional Information: | Dosen Pembimbing: Dra. Basrah Saidani, M.Si |
| Uncontrolled Keywords: | Brand Trust, Customer Satisfaction, and Regression Analysis |
| Subjects: | Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management) |
| Divisions: | Fakultas Ekonomi > D3 Manajemen Pemasaran |
| Depositing User: | Users 16 not found. |
| Date Deposited: | 04 Oct 2018 06:26 |
| Last Modified: | 04 Oct 2018 06:26 |
| URI: | http://repository.fe.unj.ac.id/id/eprint/6293 |
Actions (login required)
 |
View Item |
