PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta)

Tria Octa, Sabila Revyanto (2018) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research aims analyze the influence of perceived ease of use on purchase decision fashion products via online. The data that used in this research were collected from the result of spreading questionnaires to 175 respondents whom ever bought fashion products via online. The sampling technique used probably sampling with simple random sampling method. The technique of data analysis used descriptive analysis, hypothesis testing, and simple linier regression analysis. From the result of this research, known that perceived ease of use has influence significantly towards purchase decision. This is showed by the value of coefficient determination (R 2 ) is 0,723 (72,3%) and the rest is 0,277 (27,7%) that means explained by the other of independent variables that was not analyze in this research.

Item Type: Thesis (D3)
Additional Information: Dosen Pembimbing: Dra. Sholikhah, M.M
Uncontrolled Keywords: Perceived Ease of Use, Purchase Decision, Fashion Products
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > D3 Manajemen Pemasaran
Depositing User: Ahmad Afandi
Date Deposited: 04 Oct 2018 06:46
Last Modified: 04 Oct 2018 06:46
URI: http://repository.fe.unj.ac.id/id/eprint/6296

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