PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta)

Tria Octa, Sabila Revyanto (2018) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARA ONLINE (Survei Pada Mahasiswa Manajemen dan Akuntansi Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta.

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Abstract

This research aims analyze the influence of perceived ease of use on purchase decision fashion products via online. The data that used in this research were collected from the result of spreading questionnaires to 175 respondents whom ever bought fashion products via online. The sampling technique used probably sampling with simple random sampling method. The technique of data analysis used descriptive analysis, hypothesis testing, and simple linier regression analysis. From the result of this research, known that perceived ease of use has influence significantly towards purchase decision. This is showed by the value of coefficient determination (R 2 ) is 0,723 (72,3%) and the rest is 0,277 (27,7%) that means explained by the other of independent variables that was not analyze in this research.

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