PERAN KEPERCAYAAN, PERSEPSI RISIKO DAN PENGALAMAN DALAM MENGUKURNIAT PENGGUNAAN JASAGO-SEND DALAM APLIKASI GOJEK

Khairunnisa, Mulya Hidayati (2018) PERAN KEPERCAYAAN, PERSEPSI RISIKO DAN PENGALAMAN DALAM MENGUKURNIAT PENGGUNAAN JASAGO-SEND DALAM APLIKASI GOJEK. S1 thesis, Universitas Negeri Jakarta.

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Abstract

This research aims to describe clearly and testing the role Trust, Risk Perception and experience of Purchase Intention. The Research was carried out quantitatively, analysis descriptive research design, and use survey methods.The population in this study is that the customer use gosenf in 6 month lately. The Total of sample in this research counted 200 respondents and the analysis of teh research was conducted using SPSS 25 software. The test result for this model shows that the construct of trust and experience affect the intention of purchase signicantyly and positif. In contrast perceived risk affect the intention of purchase negative. This means that the intention of use gosend is influenced by trust and experience. In other side intention of use gosend will decrease by perceived risk. The result of determination analysis in this research shows the variation of trust, perceived risk and experience variable could explained the purchase intention variable for 42,3%,while 41,3% are influencedor explainedby other variablesthat are notincluded inthisresearch model.The implication of this study for the management company of gosend to pay re-attention to factor of trust, perceived risk, and experience in developing use intention of gosend fiture.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dra. Basrah Saidani, SE, M.Si Dosen Pembimbing II:Andrian Haro, S.Si, M.M
Uncontrolled Keywords: Trust, Perceived Risk, Experience, Use Intention
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 03:41
Last Modified: 08 Oct 2018 03:41
URI: http://repository.fe.unj.ac.id/id/eprint/6331

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