PENGARUH NEGARA ASAL, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP PERSEPSI DARI KUALITAS PRODUK ETUDE HOUSE KOREA SELATAN

Ruth, Mariani Lumban Gaol (2018) PENGARUH NEGARA ASAL, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP PERSEPSI DARI KUALITAS PRODUK ETUDE HOUSE KOREA SELATAN. S1 thesis, Universitas Negeri Jakarta.

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Abstract

The aim of this research is to know the influence of country of origin, brand image and brand trust on perception of Etude House of South Korea Product Quality. Total sample used is 100 respondents as user of Etude House. The techique of analysis used is Structural Equation Modeling (SEM) with AMOS 18. The result shown that country of origin has an effect on perception of product quality, brand image has an effect on perception of product quality and brand trust can positively mediate country of origin and the perception of product quality.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Dr. Mohamad Rizan,S.E., MM Dosen Pembimbing II:Rahmi, S.E., M.S.M
Uncontrolled Keywords: country of origin, brand image, brand trust, perception of product quality
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 07:41
Last Modified: 08 Oct 2018 07:41
URI: http://repository.fe.unj.ac.id/id/eprint/6341

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