PERAN STORE ATMOSPHERE DALAM MEMENGARUHI PERILAKU PEMBELIAN BATIK DI TRUSMI CIREBON

Tri Septa, Raula Putri Karlina (2018) PERAN STORE ATMOSPHERE DALAM MEMENGARUHI PERILAKU PEMBELIAN BATIK DI TRUSMI CIREBON. S1 thesis, Universitas Negeri Jakarta.

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Abstract

The purpose of this research are to determine whether consumer attitude affects to consumer motivation, consumer value affects consumer motivation, subjective norms affects consumer motivation, consumer motivation affects visit intention, consumer attitude affects visit intention, consumer value affects visit intention, and subjective norms affects visit intention. Methods of data collection using survey method with the instrument in the form of questionnaire. The sample of this study are 215 respondents who visit and shop in Kawasan Wisata Belanja Batik Trusmi. Technical analysis of data using SPSS version 22 and AMOS version 22 to process and analyze data research results.The results of this study are, authenticity are didn’t affects to purchase intention and pyrchase behavior. Store atmosphere and and attitude are positively affects to purchase intention and purchase behavior. Purchase intention positively affects to purchase behavior.

Item Type: Thesis (S1)
Additional Information: Dosen Pembimbing I :Usep Suhud, M.Si, Ph.D Dosen Pembimbing II:Ika Febrilia, S.E, M.M
Uncontrolled Keywords: Authenticity, Store Atmosphere,Attitude, Purchase Intention, Purchase Behavior
Subjects: Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service)
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) > Manajemen (Management and Auxiliary Service) > Manajemen Umum (General Management)
Divisions: Fakultas Ekonomi > S1 Manajemen
Depositing User: Ahmad Afandi
Date Deposited: 08 Oct 2018 08:02
Last Modified: 08 Oct 2018 08:02
URI: http://repository.fe.unj.ac.id/id/eprint/6347

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